Kennedy’s career low point may be the moment that he drunkenly took the stage at Activision’s E3 2007 conference and proceeded to put on a miniature comedy spectacle that only those with an abnormal tolerance for awkward comedy will ever be able to watch in full. He presumably made millions of dollars doing this. For instance, if he noticed you were a larger individual, he may make a remark about your excess fat and proceed to make a 50-year-old observation about how it could affect your daily life. If that is the case, just know that Kennedy was a self-stylized comedian who specialized in mocking other people. Now, some of you fortunate souls may have never heard of Kennedy. On the complete opposite end of the Kevin Butler presentation, we have Mr. Jamie Kennedy Secures His Status As the Worst E3 Celebrity Presenter Ever (E3 2007) While many of Reggie’s quips would go on to become internet memes (most notably, “My body is ready”) there is no denying that he became the centerpiece for one of the greatest E3 presentations any major studio has ever given.ġ0. I’m about kicking ass, I’m about taking names, and we’re about making games.” Fils-Aime gave Nintendo an undeniably charismatic on-stage presence that none of their previous E3 conferences had benefited from. That all changed the very moment that Reggie Fils-Aime kicked off Nintendo’s E3 2004 press conference by saying, “My name is Reggie. Nintendo had long struggled to properly present themselves within the constraints of the E3 format while Sony and Microsoft were well on their way to mastering the subtle art of the E3 press conference.
It’s not that there hadn’t been memorable Nintendo E3 moments before 2004, but rather that many of the studio’s most memorable E3 moments earned that distinction for all the wrong reasons. Reggie Fils-Aime Introduces Himself to the Gaming World (E3 2004) Bethesda’s 2015 presentation set a new gold standard for game-focused conferences and proved that the right studio could steal the show from anyone.ġ2.
It began with shockingly good footage of Doom, continued with the much-anticipated debut of Dishonored 2, and concluded with a Fallout 4 reveal that was made all the more shocking by the announcement that the game would be released in a few months. Sure, Bethesda was a fairly beloved game developer, but an entire E3 press conference devoted to the studio? How was that going to work?īethesda showed everyone exactly how it was going to work by pulling off what could arguably be described as the perfect E3 press conference. While non-console manufacturers getting their own E3 conference wasn’t entirely unheard of by the time that Bethesda took the stage at E3 2015, it was a bit unusual for all but the industry’s most powerful manufacturers to get their own stage time at the biggest event of the year. Bethesda Hosts the Perfect Press Conference (E3 2015)